client: Peak Performance Product: Ski wear collection AW15 live: September 2015


The new Peak Performance winter collection was launched in the early autumn. The aim of the campaign was to get consumers to think about the upcoming ski season earlier than ever.

Post an Instagram photo of you longing for winter with #justaddski and watch our snow cannon in Hintertux, Austria, produce fresh snow. The more photos you post – the more snow we produce. As the snow piles up you unlock prices from the new Peak Performance winter collection.

All the hastagged photos were collected at www.justaddski.com where the snow piled up in real time. The one who took the best overall photo won a trip for two to the Hintertux Glacier and could start their season earlier!

Link to site



Visuals & campaign site designs

Buzz about the campaign led to positive news coverage online