The online casino Casumo want to increase brand awareness and communicate their brand promise - Erase Boredom - in Finland. Due to industry regulations, Casumo cannot advertise directly to consumers in Finland through traditional channels.
To find out what Finns find most boring Casumo made a survey. And the result was discouraging. According to the Finns themselves, Finland is the most boring country. Staying true to their brand promise, Casumo want to do something about it.
Everyone needs to laugh. Therefore a site to feed fun content to Finns was created. tuhoatylsyys.com (translated: EraseBoredom.com). To make the initiative famous, content that in different ways erased things Finns find the most boring (based on our survey) was created.