Brief
Sonos’ goal was to reach influencers in New York City with the concept “transformation through sound”. The vibrant NeueHouse was chosen as the location, and a select list of musicians, artists, technologists and press were invited. Our role was to establish an engaging space under the umbrella of architecture, pure art and Sonos product experience.
client: sonos
Case film
Solution
We created a map of New York using 300 Play:1 speakers robotically equipped to respond to people, music, movement and the environment. The installation featured the iconic music of NYC – from Brooklyn to the Bronx, Manhattan to Queens – with selections composed/curated by Big Noble and Wolf & Lamb. Visitors could explore the map by moving in front of it, and as the map opened up and responded to their gestures, tracks specific to neighbourhoods across each of the Five Boroughs would play. The result was a seamless celebration of New York’s rich musical heritage,
signed by Sonos.
Content
Design
Google playlist
Behind the scenes
Wired demo film
Proof of concept
Results
- Most popular vids of all time produced by the Brand
- PR in all target press: Music, Tech and Creative
- Social Media Reach +11 million
